The campaign saw incredible results with 3.6 billion views of the Hashtag Challenge on the platform. The TikTok creators also drove excellent audience reach; for example, @ben with 15.7M, @liriansantoss_ with 9.7M and @sara_guzo with 7.9M views each.
Ultimately, with #weuros2022 trending number 1 in the UK, this was a groundbreaking moment for women's football and Nike was at the heart of the movement on TikTok