Honda F1 X Torro Rosso

insight

To succeed as a brand, you need to embrace and learn from your failures.

idea

We created an emotionally powered film that engages the imagination and embraces Japanese culture. It’s an approach that reveals Honda’s reason for racing, shows its rich heritage and emphasises that success and failure are inextricably linked. But overriding them both is the Power Of Dreams.

A new social look

We created a new visual direction to differentiate Honda to other racing brands and built a platform to highlight ‘The Power of One’. New frames were introduced around the social posts with dynamic moving borders and bold backgrounds used for different styles of content giving us a realm of new possibilities.

The power of content

We created a range of deep insights pieces that feature key members of the team and the role they play in Honda’s pursuit for progression, bringing together technology and humanity. The power of one’ blog posts will took one member of the team and delved deep into their own area of expertise, how they got to where they are today or what they can tell us about new racing technology. We’ll show how the power of one role plays a key part in something bigger.