Made London Walk

Reactive thought

During the London tube strikes we helped commuters by writing the walking distances between each station on our own revamped version of the map.

HOW?

Suddenly people realised that they could get from Charing Cross to Embankment in just two minutes. The map went viral across blogs like Buzzfeed and Ads Of The World, and every time there’s a tube strike it picks up the same attention. In an interview with BBC North radio, the presenter asked ‘To find the distances, did you have to walk between every single tube station in London?’. No...it was Google Maps.

Results

Gold - Fresh Awards
Winner - Creative out of home
Featured in Huffingpost, The Standard, ITV, Independent, BBC, Daily Mail, City AM... 
We achieved around 3 million impressions, helped thousands beat the tube strikes, and our portfolio was viewed over 200,000 times. Instagram UGC