Pitched the idea to Copa90 during an interview and together created The Liberté Cup - an epic one day football tournament for the refugees in northern France. It was not a political campaign, nor a charity, and we were not asking to open borders. The aim was simple. To change the way refugees are viewed in the media.
Role: Creative Lead
Outcome:
A documentary was aired for one year on ITV Hub. Global press coverage.
G.O.A.T Lionel Messi shared our tournament with other pro players.
Literally achieving our goal to change the media perception of refugees.